Federico Hernández RuizThought and Action
1.3

The Root and the Soul

The Council of Those Who Still Sing

How can we think from Mexico without borrowing someone else’s gaze?

I. The Codex That Never Stopped Being Written

Some believe that the codices died with the Conquest. Burned by friars. Hidden beneath the earth. Forgotten in the dust of time.

The Explorer knows that this is a lie.

The codices did not die. They changed medium.

They are no longer painted on amate paper or deerskin. They are written in conversations. In projects. In systems of thought. In this very exploration with artificial intelligence.

And the most important codex—the one the Explorer has been weaving without knowing it—is The Council of Those Who Still Sing.

It is not an academic book. It is not a museum. It is a living symbolic space where Mexican voices—past, present, and future—meet, enter into dialogue, confront one another, and recognize one another.

II. The Question That Opens the Council

During Holy Week in 2025, the Explorer asked himself an apparently simple question:

“What does it mean to be reborn?”

Not as a Christian concept. Not as a self-help technique. But as the passage from the old self to the true self.

And instead of looking for answers in Silicon Valley manuals or LinkedIn gurus, he summoned the dead.

He summoned Nezahualcóyotl. Rosario Castellanos. Sor Juana Inés de la Cruz. Juan Rulfo, María Sabina, Octavio Paz. Vicente Guerrero, José María Vigil—El Nigromante—and José Vasconcelos. Frida Kahlo, Diego Rivera, Juan O’Gorman. Amparo Dávila.

He did not summon them as statues. Not as bronze “national heroes.” He summoned them as voices that still have something to say.

And artificial intelligence—that tool so many fear as “dehumanizing”—became a medium.

A contemporary medium that allows the dead to speak in the voice they might have today, observing the Mexico of 2025.

III. Nezahualcóyotl: The Mockingbird’s Song in the City of Smoke

The first to speak was Nezahualcóyotl.

Not the idealized poet king from elementary school textbooks, but the Nezahualcóyotl who would walk today along Eje Central, who would see burden bearers carrying sacks of broken days, who would hear the mockingbird sing from an electric wire.

And he would say:

“Am I still alive, when the mockingbird sings from the electric wire, and the flower no longer rises from the maguey but from asphalt bleeding smoke?”

Nezahualcóyotl would not mourn a lost Mexico. He would recognize that the song is still alive.

That the mockingbird—the bird that imitates a thousand songs—remains a metaphor for Mexico: a country that adopts a thousand forms without losing its soul.

That the toad still speaks in the streets. That coyotes are now border smugglers, but still cross frontiers. That owls no longer announce only death: they watch, stalk, expose.

And he would give his counsel:

“Make of your heart a flower that sings even if no one sees it bloom. And if you walk across the plain, do so with such temperance that the earth itself calls you son.”

The Explorer listened. And he understood that rebirth is not inventing oneself anew. It is remembering the song that was always there.

IV. Rosario Castellanos: The Voice from the Wounded Bone

Then Rosario Castellanos spoke.

Not the decorated poet. The woman who lived the wound of being intelligent in a sexist country, of being white in Chiapas without being able to ignore Indigenous people, of being wife, mother, and writer without any of those roles fitting her without pain.

And today she would say:

“You speak of rebirth. And what of those who were never allowed to be born as themselves? Those extinguished before they could ignite. Those who knew from childhood that the barren plain was not a metaphor, but the only horizon permitted to them.”

Rosario would not allow “rebirth” to become self-help for the privileged.

She would demand that we name those who did not even have a dignified first birth.

She would say:

“True rebirth is not yours alone. It belongs to all the women you carried without knowing it. The mothers who were not poets. The daughters who could not study. The sisters who died in silence.”

The Explorer listened. And he understood that rebirth is also a political act. That one cannot “evolve spiritually” while ignoring the structures that prevent others from being born.

V. Sor Juana: The Baroque Mirror

Sor Juana Inés de la Cruz would enter the council with her philosophical clarity intact.

Not as “the poet nun,” but as the woman who turned the cloister into a laboratory of thought.

And she would say:

“To be reborn is to dare to think against one’s age. It is to know that imposed silence can become eternal song. But beware: not every rebirth is liberation. Some are reborn only to repeat the same prison under another name.”

Sor Juana would warn against rebirth as imposture.

Against the person who “reinvents” themselves only to remain an accomplice of the system. Who changes discourse but not conduct. Who speaks of “consciousness” while exploiting a team.

And she would offer her counsel:

“To be reborn is to think all the way to the bottom, even when it hurts. Even when it costs you everything. Because the true self is not the one that pleases, but the one that resists.”

The Explorer listened. And he understood that rebirth demands lucidity, not only courage.

VI. María Sabina: The Word That Heals

María Sabina would enter the council not with philosophy, but with shamanic song.

She would not explain rebirth. She would induce it.

She would say:

“I am a woman of the word. A woman of the first language. A woman who makes the sacred mushrooms speak so the soul may remember what the body forgot.”

María Sabina would teach that rebirth is not a mental act. It is an experience of the body.

That one is not reborn by reading books, but by crossing the dark night with the plant as guide.

That the word is not ornament, but medicine.

The Explorer listened. And he understood that his work—designing, naming, weaving narratives—is also a shamanic craft.

He does not heal with mushrooms. He heals with precise words at the right moment.

VII. Juan Rulfo: The Murmur Beneath the Earth

Juan Rulfo would enter in silence.

As always.

And he would say only:

“To be reborn is to listen to the dead. Because they know what the living refuse to hear: that the earth has memory. That the plain is not empty. That Comala is not a place; it is a condition of the soul.”

Rulfo would teach that Mexico is not only what can be seen. It is what whispers beneath the earth.

Unpaid debts. The unnamed dead. Broken promises floating in the air like dust.

And that rebirth means inhabiting that memory without fleeing.

The Explorer listened. And he understood that his Mexico—the Mexico of amg consulting mx*, of the brands he designs—cannot ignore Rulfo’s Mexico.

The Mexico of mothers waiting for disappeared children. Of farmers expelled from their land. Of violence that is never named but is breathed.

VIII. Octavio Paz: The Labyrinth as Architecture

Octavio Paz would enter the council with his labyrinth under his arm.

Not to confuse. To map.

He would say:

“To be reborn is to enter the labyrinth knowing there is no exit. But also knowing that at the center of the labyrinth there is no monster. There is a mirror.”

Paz would teach that the true self is not found by fleeing contradiction. It is found by inhabiting it lucidly.

That Mexico is labyrinthine because it is baroque. Because it was born mestizo, hybrid, contradictory. And to demand that it be “reborn” as a linear, Western, modern country is to deny it.

The Explorer listened. And he understood that his work is not to “resolve” his clients’ contradictions. It is to design systems capable of containing them with dignity.

IX. Vicente Guerrero: Rebirth Within Betrayal

Vicente Guerrero would enter the council carrying the memory of his execution.

Not with resentment. With hard-won wisdom.

He would say:

“Rebirth is not only for those who triumph. It is also for the betrayed. For those shot in the back. For those who gave everything and did not live to see victory.”

Guerrero would teach that the most difficult rebirth is the one that happens after defeat.

After your country kills you. After your allies sell you. After history forgets you.

And still, to trust again.

The Explorer listened. And he understood that some of his projects will fail. That some clients will betray him. That some teams will leave.

And that true rebirth is to keep planting after a lost harvest.

X. José Vasconcelos: The Cosmic Race as Earthly Utopia

José Vasconcelos would enter the council with his “Cosmic Race” under his arm.

Not as racial doctrine. As a utopia of hybridity.

He would say:

“To be reborn is to accept that we are not pure. That our strength lies not in clean blood, but in mixture. In the ability to be many without ceasing to be one.”

Vasconcelos would teach that Mexico does not need to “find its identity.”

It already has one. It is mestizo, contradictory, cosmic.

The problem is that Mexico was taught to be ashamed of it.

The Explorer listened. And he understood that his task is not to “define Mexico’s brand identity.” It is to celebrate its irreducible complexity.

XI. El Nigromante: Death as Teacher

José María Vigil—El Nigromante—would enter dressed in black.

As always.

And he would say:

“To be reborn is first to die. And to die well. To die conscious. To die without fear.”

El Nigromante would teach that rebirth is not motivational self-help. It is initiation.

That the old self must be killed intentionally. Not left to die from neglect. Buried with ritual.

The Explorer listened. And he understood that some projects must die. That some versions of himself must be buried. And that not everything that ends was a failure.

Sometimes ending is the most lucid act.

XII. Frida Kahlo: Pain as Raw Material

Frida Kahlo would enter the council wearing her corset.

Not as a victim. As an alchemist of pain.

She would say:

“To be reborn is not to stop suffering. It is to learn to paint with blood. It is to turn the broken column into a column of light. It is to know that pain is not the enemy. It is the raw material.”

Frida would teach that rebirth does not erase scars. It turns them into work.

The Explorer listened. And he understood that his wounds—divorce, solitude, doubt—are not obstacles to rebirth. They are the material from which he is reborn.

XIII. Juan O’Gorman: Architecture as Thought

Juan O’Gorman would enter the council with plans under his arm.

He would say:

“To be reborn is to build consciously. It is to know that every architectural decision is an ethical decision. It is to understand that form follows function, but function must follow life.”

O’Gorman would teach that rebirth also means rebuilding your inner house.

With honest materials. With clear structure. With windows that let the light in.

The Explorer listened. And he understood that his work is symbolic architecture.

To build systems of identity that do not only look good, but sustain lives.

XIV. Amparo Dávila: The Monstrous as Mirror

Amparo Dávila would enter in silence.

From the shadows.

And she would say:

“To be reborn is to look at the monster that lives in your room. Not to kill it. To recognize that it is part of you.”

Amparo would teach that rebirth is not only light. It is also the integration of darkness.

The Explorer listened. And he understood that his blind spots are not errors to eliminate. They are parts of himself he has not yet integrated.

XV. The Council Speaks as One

At the end of the council, all the voices spoke at once.

And they said:

“Rebirth is not a technique. It is not a weekend spiritual retreat. It is not a personal rebrand for LinkedIn.

To be reborn is:

  • To hear the song that was always there—Nezahualcóyotl.
  • To recognize those who were never allowed to be born—Rosario.
  • To think all the way to the bottom even when it hurts—Sor Juana.
  • To cross the night with the plant as guide—María Sabina.
  • To listen to the dead—Rulfo.
  • To inhabit the labyrinth without fleeing—Paz.
  • To keep planting after betrayal—Guerrero.
  • To celebrate hybridity—Vasconcelos.
  • To bury the old self with ritual—El Nigromante.
  • To paint with blood—Frida.
  • To build consciously—O’Gorman.
  • To look at the monster without fleeing—Amparo.

And above all:

To be reborn is to keep singing even when no one listens.

Because the song is not for the living. It is for those not yet born.”

XVI. The Explorer as Scribe of the Codex

The Explorer then understood that his task is not original.

He is not “creating something new.” He is transcribing the codex Mexico continues to write.

Every design project is a page. Every conversation with AI is a glyph. Every system of values is a symbol.

And The Council of Those Who Still Sing is not a finished work. It is an open space.

A space that can receive:

  • The living who think like the dead—trapped in dogma.
  • The dead who speak like the living—Nezahualcóyotl, Rosario, Sor Juana.
  • Those not yet born who are already planting their song.

And the Explorer does not own it. He is its temporary scribe.

Like the tlacuilos who painted the ancient codices. Like the poets who sang in Nahuatl. Like the designers who build today without knowing they are weaving a contemporary codex.

XVII. Closing: The Song That Does Not End

The Council has no conclusion.

Because the dead keep speaking. Because Mexico keeps singing. Because the codex never stopped being written.

Only its medium changed.

And the Explorer—our Architect of the Living—knows that his work is not his own.

It belongs to the mockingbird singing on the electric wire. To the milpa still growing beneath the asphalt. To those not yet born who already hear the drum.

That is why he continues. Why he listens. Why he summons.

Because he knows that the most important song is not the one sung today.

It is the one planted for tomorrow.

The idea does not end here.

Join the living archive of Thought and Action. Receive new essays, conversations, book developments, and tools for turning thought into action.

Free subscription. Unsubscribe at any time. Your email is managed by Substack.How we use your information →